Google Pixel came to Swift with three weeks to launch a new Instagram channel to feature the phone’s amazing photography. We selected the top 100 posts from #teampixel and designed a page with the feel of an art gallery and copy to match. To reward curiosity, easter egg posts were hidden in the color block images, and gave sleuthing followers a chance to win a Pixel 2.
The channel gained over 50k organic followers in the first month, and #teampixel is used 10x more than last year at the launch of Pixel 2. Additionally, the original channel that Swift launched, @MadebyGoogle, gained over 18k followers in the same timeframe.
Role: Copywriting and tone of voice creation in partnership with Associate Creative Director Andrew Peet, Designer Eric Ahlstrom, and Senior Writer Lee Kimball. Agency: Swift