Forget Easter and St. Patty’s Day—your new favorite springtime holiday is March 23: National Puppy Day.

For this fur real day, Swift wanted to show love to our 4-legged employees in a visually interesting takeover on Instagram. We archived all channel content and posted a 21-up of all the office pups, along with portraits of the stars with their owners, and a bio about their story.

This takeover earned a lot of love from Swift’s followers, and a 100% increase in kisses from the dogs I hugged for research purposes.

Role: Visual and tone of voice concept, copywriting, and production in partnership with brand coordinator Kimberlin Glenn, photographer Josue Rivas, and copywriting support Michelle Wardle. Agency: Swift