Swift launched the @YouTubeMusic handle in 2017 as a new player in the music streaming world, and as a hub to promote new YouTube music video releases.
To hype up the most streamed music videos, we created a countdown on Twitter of the top ten most trending videos of the year, and we were all reminded of the true power of Justin Bieber singing Despacito.

Role: Copywriting for Twitter cut downs of trending music videos. Creative Direction: Russ Meyer. Agency: Swift